Geometric Type Designers

Herbert Bayer was an Austrian American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect, who was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985.

Herbert Bayer's 1925 experimental universal typeface combined upper and lowercase characters into a single character set.



This experimentation led to other typeface designers to think outside the box geometrically as well.

Hunter Middleton and Gerry Powell combined ideas to create a stencil like font. This font consists of only capital letters with rounded edges and thick main strokes with breaks in the face to give it the appearance of the stenciled alphabets used on boxes and crates. Stencil became very popular over time and is still used today.



Wim Crowell is a Dutch graphic designer, type designer, and typographer. In 1967 he designed the typeface New Alphabet, a design that embraces the limitations used by early data display screens and phototypesetting equipment, thus only containing horizontal and vertical strokes geometrically.